We both love fashion and art, so it was a natural choice to pay tribute to Africa through original artworks on high quality apparel and accessories. We decided on something simple, Love Africa.
Our goal is to produce a range of clothing that is built upon original artworks, which are inspired by the wonders of the African Continent. By enlisting local artists to realise our designs, we’re able to offer real, original, handmade illustrations and artworks that pay homage to the wide range of culture, flora and fauna of our great homeland.
We’re proud to call ourselves an independent (some might say, boutique), clothing label. From this position we can form meaningful connections with our fans and support our contributing artists, while working together on something we’re passionate about.
Making this ‘grass-roots’ idea a reality couldn’t have been achieved without the modern production processes being pioneered by Printful, a California based print and fulfilment company.
By aligning our designs and dreams with their infrastructure and experience, we’re able to offer our artwork on the best possible products in an ever growing range of garments and accessories and in an almost limitless colour pallet.
From the original art, responsible production and environmentally conscious printing, to the premium retail quality garments and the small details (like our gorgeous sleeve logo), our range of clothing and accessories are designed with fervour and made with love.
Because of all this we believe that what we’re creating stands a head above the rest, so we’d like to thank all our contributing artists for their amazing work and all our fans, present and future, for the support.